Magic Mince (Textured Vegetable Protein) is not fake meat but a highly nutritious plant-based protein made from soybeans.

It’s designed to provide a similar texture to ground meat, making it a versatile and healthy alternative for adding protein to any dish.

Unlike processed "fake meats," Magic Mince is made from minimally processed soy protein, making it a wholesome choice.

Magic Mince contains all nine essential amino acids, making it a complete protein source.

The distribution ratio of each amino acid in Magic Mince is carefully balanced to support muscle growth, repair, and overall health.

Here’s the approximate distribution ratio of the essential amino acids:

• Leucine: 9.0%

• Isoleucine: 5.5%

• Valine: 6.0%

• Lysine: 7.5%

• Methionine: 2.5%

• Phenylalanine: 4.5%

• Threonine: 4.0%

• Tryptophan: 1.5%

• Histidine: 2.0%

Magic Mince is made by extracting soy protein from de-fatted soy flour, which is then cooked under high pressure and dried into small granules or chunks.

This process gives Magic Mince its distinctive texture, making it an excellent base for creating meat-like textures in your favourite dishes.

Not all soy is created equal, and the impact depends on how it’s grown and used.

Rest assured, the soy in Magic Mince is proudly Australian-grown, sourced sustainably to minimise its environmental footprint.

Globally, soy itself isn’t inherently harmful to the planet—the problem lies in its usage.

A staggering 77% of the world’s soy is fed to livestock, not humans.

The agriculture industry’s demand for soy as animal feed drives deforestation and environmental strain, not the soy used for human consumption, which accounts for less than 7% of total soy production.

By choosing products like Magic Mince, you’re supporting a plant-based approach that’s far more resource-efficient and eco-friendly.

It’s a win for your plate and the planet!

Soy is a nutritious and safe source of protein when consumed as part of a balanced diet.

Health authorities suggest that up to 2-3 servings of soy products per day, equivalent to about 25-30 grams of protein, is safe and beneficial for most people.

Magic Mince provides a balanced amount of soy protein in each serving, making it a great addition to your daily intake.re

Before we add our magic, TVP has a neutral taste, making it incredibly versatile and perfect for absorbing the flavours of any spices, sauces, or seasonings we add.

Magic Mince combines a delicious blend of herbs, spices, and natural flavours, making each bite flavourful and satisfying.

Magic Mince is perfect for a wide range of diets—from omnivores to vegivores.

Add it to your favourite animal-based dishes for an extra boost of fibre and B12, or use it in plant-based meals for a complete protein boost. However, it is unsuitable for those with soy allergies as it contains Textured Vegetable Protein (TVP) made from soy.

While Magic Mince is naturally gluten-free, it is manufactured in a facility that processes wheat, so there may be a risk of cross-contamination.

Whether meat-loving or plant-craving, Magic Mince complements most cuisines, but please check the ingredients if you have specific allergies or intolerances.

Before activation, Magic Mince is shelf-stable and can be stored in a cool, dry place. It doesn’t need refrigeration, making it a convenient pantry staple for quick meal prep.

Once activated with boiling water, store any leftovers in an airtight container in the refrigerator and consume within 3-4 days for the best taste and texture.

Always reseal the packaging tightly after use to maintain freshness.

Preparing Magic Mince is simple: add boiling water, shake, and booom—it’s ready to cook!

For safety, wrap a towel around the lid to secure any loose twists.

To add a boost of protein, fibre, and flavour, use it in your favourite recipes, such as tacos, stir-fries, pastas, and more.

Absolutely! We stand by the quality of Magic Mince and want you to be delighted.

If you’re unhappy with your purchase, we offer a money-back guarantee (minus shipping costs).

Contact our customer service team, and we’ll gladly assist you with your refund.